Why is reporting important to your team?
“I think it's really important for us to be able to demonstrate the value that the PR and Comms team delivers to the business.
It's all about generating credibility for the PR and Comms team and for people to really see the tangible outputs and outcomes of the work that we're doing.”
How were you doing it before Nectarine?
“Before Nectarine, we were using probably PowerPoint in the main and it wasn't really effective for us. In the end, you're left a bit frustrated because someone has spent a lot of time putting a report together that doesn't really get read.”
“I think it's really important for us to be able to demonstrate the value that the PR and Comms team delivers to the business.”
What impact has Nectarine had?
“What we found, is that since we've started communicating through the Nectarine tool, we're getting a lot more engagement from executives.
It has meant that we are able to pull together a simple report that shares media coverage, dynamic content, allows us to tell the story around the context of what the PR piece is about, how it connects back to what the business is trying to achieve.
And we know that people are reading it because I've got execs coming to me and saying, "We'd like to use this tool ourselves with our teams."